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LAHORI Zeera Brand Story

10-Aug-2024
LAHORI Zeera Brand Story

In recent years, there have been many growing startups but today we will know the story of a LAHORI Zeera, which is one of the most famous desi non-alcoholic drinks. We will cover the brand story and introduction to the founders of this brand.

LAHORI Zeera - Desi Hi Changa

LAHORI Zeera is manufactured by ARCHIAN FOODS PVT. LTD. which is based in Mohali, Punjab. Lahori Zeera is mostly popular in Punjab, Haryana, Delhi and Uttar Pradesh. The brand was started in the year 2017, to share better taste in the desi drinks category in India. Saurabh Munjal, Saurabh Bhutna, and Nikhil Doda founded this company.

Why the brand name is LAHORI Zeera?

After market research, the three brothers named their company 'Lahori Zeera'. The word 'Lahori' was chosen for it because the main ingredient of this drink is black salt i.e. 'rock salt' which is most famous from Lahore.

The Birth of LAHORI Zeera

After the fame of Lahori Zeera, the company ARCHIAN FOODS PVT. LTD. manufactures many drinks such as LAHORI Nimboo, LAHORI Shikanji, LAHORI Kacha Aam, and LAHORI Imli Banta. As per the company statement, LAHORI ZEERA Produces 20 LAKH bottles per day. In FY 2021 the company revenue was 80 crore, in FY 2022, the company revenues grew up to 250 crore and they set a target of 1000 crore in FY 23. There is a small story behind the birth of LAHORI Zeera. Saurabh Munjal and his cousin Nikhil Doda always do some experiments with drinks at home. They generally used spices available in their home kitchen. One day, Nikhil Doda made a Zeera drink and gave this to Saurabh Munjal, and Saurabh Bhutna to taste it. Both liked the taste and found some potential in the drink and then they planned this Zeera drink in the desi refreshment category.

Founders of LAHORI Zeera

As we know LAHORI Zeera is one of the products of ARCHIAN FOODS PVT. LTD. Now, let's know who are the founders of this most famous desi drink.

Saurabh Munjal

Saurabh Munjal is the CEO and Co-founder of LAHORI Zeera brand. He comes from a Punjabi business family. Saurabh Munjal earned a Bachelor of Commerce degree from Punjab University. Then he went to Singapore and completed his MBA from the Management Development Institute of Singapore.

Saurabh Bhutna

He is the Co-Founder and Chief Business Officer of Archian Foods Private Limited and handling this since 2015.

Nikhil Doda

Nikhil Doda is the Co-Founder and COO of Lahori Zeera. He has an MBA degree in Retail Management and later he completed the executive program from IIM, Lucknow in 2021-2022.

Who is the founder of Lahori Zeera?

Saurabh Munjal, Saurabh Bhutna and Nikhil Doda are the founders of Lahori Zeera. They founded the brand in the year 2017.

What is the company name of Lahori Zeera?

ARCHIAN FOODS PVT. LTD. is a Mohali, Punjab-based company that manufactures Lahori Zeera drinks.

What is the turnover of Lahori Zeera?

After reaching 250 crore in FY 2022, the company has set a target of 1000 crore in FY 2023.

What are other drink products similar to Lahori Zeera?

After the success of Lahori Zeera, the company launched some other desi drinks which are - Lahori Shikanji, Lahori Nimboo, Lahori Kacha Aam, Lahori Imli Banta, Lahori Gimboo.

Where can I buy Lahori Zeera drink?

You can buy Lahori Zeera from the local retail shop. For online, you can buy this product from Amazon.Com.

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